SEO Copy & Content Writer Sydney - For Ethical Health Brands
Looking for heart-centered, high-ranking content? I’m here to help.
I’m Elena (Elli) - an evidence-based SEO health copywriter, content creator, and storyteller for changemakers, and wellness leaders who are reshaping medical systems, closing gender gaps, and making the world fairer, softer, and more sustainable.
I help conscious brands create compelling, evidence-based copy, Q&A’s, health reports and case studies that connects and converts.
I amplify voices often overlooked - challenging systemic gaps in health, wellness, and medicine to drive meaningful impact in women’s lives while accelerating gender equality, with clarity and purpose.
“Working with Elli was a smooth and respectful experience from start to finish. The interview felt comfortable and thoughtful, and I appreciated her care in representing my story accurately. From first contact to final publication, she approached my cultural identity with sensitivity and integrity.”
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Content Creation
I help you develop SEO content that embodies your company’s values and communicates your message and mission in a way that is purposeful, impactful and productive.
I take a collaborative approach to blog writing where I include quotes and images from relevant sources. This creates sharable social content and is great for PR and business growth.
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Inclusive Messaging
Positively frame the issues your audience supports and express your brands commitment to diversity, equality, human and animal rights and inclusion.
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Storytelling for change
Powerful storytelling that connects people to your company’s cause and creates the engagement required for effective action.
“86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product based on that commitment.”
I’m a Sydney-based freelance health and wellness content writer with a BA in Professional Writing and two master’s degrees - one in Gender, Justice and Society, and another in Contemporary Religious Studies, where I focused on ecofeminist theology and existential health.
With a background rooted in both academic research and journalism, I specialise in creating evidence-based, SEO-optimised wellness content that informs, inspires, and connects.
Whether it's long-form blog posts, thought leadership articles, or engaging copy for holistic brands, I turn complex ideas into clear, compelling narratives.
My work has appeared in major digital and print outlets across Australia. I write for wellness startups, conscious brands, health coaches, and publications that want depth, clarity, and heart in their content.
Want wellness blogs that reflect your voice, values, and vision? Let’s write one together.
“Elli, thank you for articulating my experiences in such an authentic way and bringing my story to life in Mindfood Magazine. Much appreciated and I hope this will bring awareness to such a fast growing epidemic within our society..”
Wendy Dean, (Breast cancer and homelessness: a double burden in the fight for survival.)
Latest Content
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My life as Pablo Picasso's muse
I was born in Paris in 1934, the middle child between two brothers and of artist parents. My English-born mother was an Impressionist painter and my French father an influential art dealer and painter.
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How I cope with the daily abuse I receive as a transgender person
Transgender people often face violence and harassment behaviour because of their gender-identity and expression (gender-based harassment). Melbourne-based Melissa Griffiths, 49, knows this all too well and wants to change the narrative.
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I'm a busy mum of three boys and waking up at 5am has saved my sanity
Waking up at 5am, just as the impact of COVID-19 was starting to be felt, gave NSW-based, Erin Huckle, a new sense of control over her life.
